M. Chapoutier Values - M. Chapoutier

Values

Respect for the terroir: the combination of soils (pedology and geology), climate (microclimate and vintage) and human talent (talent of people and tradition).

Be audacious: by combining tradition, savoir-faire and modernity, in order to bring out the difference and typical characteristics of each terroir.

Be convivial and generous: incentivize and stimulate, enhance and encourage, much as a wine contributes its richness to the dish it accompanies. The matching of food and wine is central to Michel Chapoutier 's whole approach.

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